As Senior Vice President of Marketing, Walter Buschta directs Phocuswright and PhocusWire’sworldwide marketing initiatives.Leading an exceptional team, Walter establishes Phocuswright as the foremost authority intravel research, attracting thousands of top-tier executives from the travel, tourism, andinvestment sectors to Phocuswright’s international events. He spearheaded the 2017 launch ofPhocusWire, Phocuswright’s daily news outlet, which now reaches over a million readerspassionate about travel technology, distribution, and innovation.Walter is a key player in the development and implementation of Phocuswright’s innovationproducts including research, pitch events, travel technology fellowship, startup programs andmore. He is also passionate about The Young Leaders Summit, supporting career developmentof select rising stars in travel.Prior to joining Phocuswrightin 2017, Walter co-founded successful ventures in both Europeand the U.S. He also held the position of Chief Marketing Officer at Interhome, the largestvacation rental property management company headquartered in Zurich, Switzerland.Walter and his team position Phocuswright as the leading travel research authority and drive anaudience of thousands of the most senior executives from the travel, tourism and investmentindustry to Phocuswright’s global events. He also led the launch of PhocusWire in 2017,Phocuswright’s daily news channel which reaches more than a million people interested intravel technology, distribution and innovation.